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Preselling for profit

The most important thing you can do to increase your affiliate commissions is to presell properly.

Before we begin, we need to first define what preselling is. There are two components to it – art & science. The goal is to get your reader prepped to make a purchase. Then you send them to the site that sells what you’ve prepared them for. And when it’s done correctly, they don’t know it’s happening.

In a nutshell, you provide value. And then refer them to the product website. In a second we’ll talk about how to do actually it. But before we do, you need to know why it’s so important. Just a few of the reasons you want to presell.

• Preselling creates trust – Once you have your readers’ trust, they will click your links more readily. Which obviously means you’ll make more sales.
• It disarms your reader – When you’re not hyping or pitching a product, your reader lets their guard down. And in turn they read to understand what you’re saying. So your message gets across.
• It puts them in a buying mood – Now they’re open to hearing what you’re telling them. So they become more receptive to other messages. This includes the sales website you send them to! Being open to a sales message is what it means being in a buying mood.
• You make more money – They arrive at the product website prepped to buy. With the guard down and trusting your recommendation. The only possible result is more sales!
• It boosts customer loyalty – Plus, they feel they’ve made the buying decision on their own. Instead of being manipulated into buying. And this makes them feel better about the product they purchased.
• Preselling increases your bottom line – A satisfied customer doesn’t ask for a refund. And that translates to more commission staying in your affiliate business.

Obviously, it’s important to presell. You increase your profits. And produce happier customers. It’s a win-win-win!

Now, here’s how preselling works:

OK, now you understand why it’s so important. And hopefully you’re convinced you need to start doing it. So, let’s talk about how to make it work. Like we talked about before, it’s an art. And it’s a science.

The art of preselling

The first step is in getting your readers to trust you and open up. Honestly, the only way to do this is to provide real value in you content. Now, providing enough info to be useful, but still making them want more – that’s the art of it. The idea is that they want more and the sales page you send them to gives them more. And because you’ve gained trust, they’re more receptive to the sales message and more likely to buy.

The science component

You also have to include some very specific things.

First of all, it’s important HOW you present your information. You’ve got to map out your strategy before you start writing. Your end goal is to make a sale of the product you’re preselling. There are two ways to accomplish this with great content. First, you can provide useful but incomplete information. The other method is to explain all the details and expose how difficult it is to do what you’re explaining. In either case, the product you’re referring them to solves the problem for them.

You also have to link to the product you’re promoting discretely. Instead, you use a direct link to the product website. That’s because nobody likes to click on affiliate links. But how will you earn affiliate commissions if you don’t use your affiliate link? This is all part of the science of preselling. You use the “covert cookie” strategy.

You also want to link to the sales page from inside your article’s content. It’s habitual to click on words and phrases that are hyperlinked. And when the words are in context like this, it makes perfect sense for your reader to click them.

Putting all of this together creates a powerful affiliate marketing formula for success.

Unfortunately…

This process is not easy – at all! Think about everything that goes into crafting an effective preselling article: Great content. The entire process depends on your being able to provide useful information to your readers. To do that you have to have enough information to be valuable and be able to present it in a useful way. Preselling skills. Yes, you must providing useful content. But, you also need to know how to present the information in a way that give value to the reader. And still leave them wanting more. Or make the information so overwhelming they realize they can’t do it on their own.

Product selection. After that you have to figure out which products you want to promote. If you can manage to get the article written well. You’ve wasted all your effort if the product doesn’t sell well.

The technical know-how And finally, you need the technical know-how to embed your image tag and make sure you get credit for the sale. This is fairly simple – you use a 1 X 1 image and set the “source” to your affiliate link. (Just don’t mess it up. Otherwise, you won’t get credit for your sales.)

Summary:

Now you’re armed with the information needed to effectively presell. And doing this increases your affiliate commissions by over 500%! It’s absolutely critical to do this every time – and to do it correctly. Take action now. Put in the effort to reap the greater rewards.

presellpro Uncategorized affiliate business, affiliate commissions, Internet Marketing

One Sabbath, when he went to dine at the house of a ruler of the Pharisees, they were watching him carefully. And behold, there was a man before him who had dropsy. And Jesus responded to the lawyers and Pharisees, saying, “Is it lawful to heal on the Sabbath, or not?” But they remained silent. Then he took him and healed him and sent him away. And he said to them, “Which of you, having a son or an ox that has fallen into a well on a Sabbath day, will not immediately pull him out?” And they could not reply to these things.

It’s the Sabbath again and Jesus is doing what he does best – teaching, healing, and getting Himself into trouble!

It’s a marvelous story that contains all the elements that we love in the Gospel stories. Jesus is spreading joy and causing controversy while the fumbling Pharisees scurry about in the background, dumbfounded and exasperated. And yet I hear you say, “didn’t we cover all this last week?”

Of course I don’t hear all of you say that, as some of you weren’t here last week, and some of you who were here last week aren’t here this week, so you’ll be forgiven for wondering what I’m talking about, and yet the point is well made, for the Gospel story from Luke chapter 13, that we dealt with last week, has some very obvious points of similarity with this week’s story from Luke chapter 14 (the next chapter).

Both are stories of Jesus healing people and both healings took place on the Sabbath. In both cases the healings led to a confrontation with the religious authorities over whether it was legitimate to heal people on the Sabbath, and in both cases the religious folk ended up with egg on their faces (so to speak).

Of course the stories are not identical. Last week’s story took place in a synagogue, and the confrontation was with the ruler of the synagogue, who I assumed to be a Pharisee. This week’s story takes place in the house of a Pharisee, who may or may not have been the ruler of a synagogue.

In the chapter 13 story, it was a crippled woman that Jesus healed – a woman who couldn’t straighten up. In the chapter 14 story it is a man with ‘dropsy’, which means that his limbs were swollen up. He may have looked something like the elephant man, in which case his problem may have been, in one sense, the opposite of the woman. She couldn’t straighten up. The elephant man, if you remember, couldn’t lie down.

Either way, Jesus heals them both. The woman is straightened, the man’s swollen limbs are somehow mysteriously deflated, and there is much rejoicing on the part of everybody, except these religious persons who just can’t come to terms with the way Jesus – a supposedly righteous Rabbi and a popular teacher of religion amongst the people – could so radically flout the law of God by disobeying on the fundamental divine commandments as given to Moses on the stone tablets – ie. remember the Sabbath Day and keep it holy.

As I say, there are some differences between the two stories, in chapters 13 and 14 respectively, but the basic point of issue between Jesus and his antagonists is identical in both cases. It’s an issue of law.

Jesus is disobeying the law of God. That’s the charge, and it’s a serious charge, and it’s the sort of thing Jesus was charged with all the time, which is extraordinary when you stand back and think about it for a moment!

Whatever people think of Jesus, they generally acknowledge him to be (at least one of) the greatest religious figures of all time. Yet the charge laid against him throughout his earthly life was that He was consistently irreligious! He was labeled as a glutton and a drunkard and a friend of society’s low-life – exactly the sort of characteristics we associate with irreligious persons. And He was seen as having scant concern for the law of God!

Of course Jesus would say that He came “not to abolish God’s law but to fulfill it” (Matthew 5:17) and yet that very statement is a tacit acknowledgement of the fact that Jesus did not deal with the divine law in the way in which religious folk normally did.

There was a divine law regarding what you could and could not do on a Sabbath and Jesus seemed to have very little regard for it. He seemed to be happy to re-interpret the law to suit Himself, and, significantly, He seemed to show little interest in giving any theological argument in support of His re-interpretation!

Indeed, as I compare the two stories that lie (more or less) side-by-side in Luke’s Gospel narrative, the thing that strikes me most in both instances is the complete lack of serious theological argument taking place between Jesus and the religious professionals!

This is what we religious people do: we argue theologically. And when a religious person re-interprets a divine law in some way such that they seem to be disregarding one of the ten commandments, the pattern we would expect is that they give some sort of theological justification for what they are doing.

I want to focus on this today as I think it is really important, as I think it illustrates that Jesus not only had a different ideas about God from His religious contemporaries. He evidently thought about God in an entirely different way. It wasn’t just Jesus’ conclusions that differentiated him from his religious contemporaries. It was the way He reached those conclusions. He not only spoke differently about God. He spoke an entirely different language!

I was reading a report recently on a fascinating conference that took place in Melbourne recently – a theological conference on the subject of “Trinity with tiers” (that indeed I think some of our community may have attended).

The main subject under discussion was obviously the doctrine of the Trinity, but behind the discussion about the nature of God and the relationship between the Father, the Son and the Holy Spirit was a more clearly tangible debate about the nature and the role of women in the church!

Those in the church who argue that women should always be placed in positions of subordination to men have been known to do so by appealing the way in which the pattern of eternal subordination is reflected in the nature of God, who is Father, Son and Spirit, where the three persons of God are equal and yet the Son is always subordinate to the Father. This then gives us a model (so the argument goes) that maintains both a nominal equality between persons while justifying a system that always gives the Son (or the woman) the lower place.

The key address in the Melbourne conference, I read, challenged this concept of eternal subordination which, it said was inconsistent with the Athanasian Creed, and suggested rather a concept of ‘economic subordination’, wherein the subservience of the Son to the Father is seen as taking place only for a limited time and in a particular context.

Now, if you don’t understand a word of what I’ve just said it really doesn’t matter, for my whole point is that this type of esoteric theological debate is entirely absent from the Gospel narratives.

We take this for granted but we should not. If it had been any other Rabbi or religious teacher and not Jesus who went around doing what He did on the Sabbath this would surely have been exactly what we would have expected. We would have expected some sort of lengthy theological defense of his actions, such that He could show how healing people on the Sabbath was in fact consistent with the Sabbath law as written, or why the law as written needed to be re-interpreted or discarded.

I’m not saying that we should have expected dialogues about the eternally subordinate nature of any of the members of the Trinity, but we would have expected the citing of other pieces of Scripture, illustrations of the way in which Biblical authorities themselves had, at certain times, re-interpreted the Divine Law in ways that were consistent with Jesus’ actions. We would have expected some dialogue, perhaps, that took us back to the creation stories in Genesis and showed us how the basic concept of rest, as exhibited by God on the seventh day, was not inconsistent with creative acts of healing.

We might have expected some argument about the nature of God or the nature of rest or the nature of the commandments, showing that obedience to them should at certain points be made secondary to the immediate obligation placed on us by the needs of our neighbors’. We might have expected something clever and complex and worthy of a Rabbi of Jesus’ standing. Instead, all we get from Jesus is what seems more like an off-handed comment than any serious argument. “If your ox falls into a well on the Sabbath, you pull it out, don’t you?” (14:5)

This was basically identical to the equally off-handed question He asked in the previous story, “you give your donkey a drink on the Sabbath, don’t you” (13:15). In neither of these cases is Jesus making any clever appeal to ways in which the Sabbath law can be extended to injured or thirsty animals under special circumstances. Rather, He is simply appealing to His hearers’ compassion. His attitude to their law is, in a word, dismissive!

I remember we had a visitor to our worship service here once from a certain area of the United States, and he asked me how I justified allowing woman to speak during the service. I responded by pointing out that there were churches in the area where he was from where snake-handling was a key component of their worship life. It wasn’t a particularly gracious response but I think it was consistent with the sort of response Jesus gave to so many of those who questioned Him. He just didn’t get into a debate with them!

Indeed, it is remarkable when you think about it, how rarely we see Jesus enter into any serious theological discussion with anyone in the New Testament. And when we do see this happen (such as in His dialogues with Nicodemus [John 3] or the woman at the well [John 4]) we very quickly see enormous misunderstandings occurring, as Jesus and his partners in dialogue seem to speak on entirely different levels!

It’s as if Jesus just didn’t speak the same language as His religious contemporaries. Perhaps we could go so far as to say that Jesus didn’t seem to speak a religious language at all, for certainly His dialogues in these two stories in Luke seem to be at an entirely secular level. Jesus’ opponents are talking about the law of God and their religious obligations. Jesus is focused on the women and men around him, and His dialogue is not about things mysterious and overtly religious but about helping needy oxen and donkeys!

Indeed there is something secular and irreligious about Jesus, just as there is something awfully secular and irreligious about the whole idea that God should choose to give Himself to us in the flesh and blood of this single human being! Jesus is irreligious. The whole concept of the incarnation is entirely irreligious! No wonder Judaism and Islam can’t accept it!

There remains one question from today’s Gospel that still concerns me, and it is this. Even if Jesus did two consecutive healings on two consecutive Sabbaths where he received exactly the same response from his religious contemporaries and then made an almost identical response to each of them, why did the Gospel writer, Luke, bother to record both incidents? Would not one have been enough? I’m sure there were plenty of other stories about Jesus that he could have included that he chose to leave out. Why include both of these when the two stories are, for all intents and purposes, identical?

The only answer I can come up with to this question is that Luke must have figured that we needed to hear all this twice (and maybe a few more times, as there are other stories of an entirely similar nature again in Luke and throughout the Gospels). Why do we need to keep hearing about this? I think it’s because we just don’t get it. We keep looking for something more spectacular, more obviously transcendent, and more overtly religious. What Luke seems to be trying to get through our heads is the fact that living the life of Jesus is not about being religious? It’s about compassion.

For it’s not obedience to the law that brings us to God. It is Christ. And Christ’s work in us is not to bind us to any code, but to live His life through us and show his compassion through us, and so bring healing and wholeness to our sick and broken world. Amen.

Rev. David B. Smith
(The ‘Fighting Father’)

Parish priest, community worker,
Martial arts master, pro boxer, author, father of three
www.fatherdave.org

Fighting Father Dave
Get a free preview copy of Dave’s book, Sex, the Ring & the Eucharist when you sign up for his free newsletter at www.fatherdave.org

infowriter General, Society christian peaching, father dave, Jesus, Luke, secular

NASCAR is a powerful business and marketing machine. There is a lot you can find out about positioning your own dealership just by studying the lead-generating, revenue exploding strategies of this racing giant.

You have probably heard of Dale Earnhardt Jr., Jimmie Johnson, Kevin Harvick, Jeff Gordon and Tony Stewart. They are all pretty famous NASCAR stars. But a name you may not know the name Mike Bartelli. Racecar driver? No. But he is a guy who knows a lot about speed. Mike is a marketing guy and when it comes to NASCAR and motorsports marketing he is, “the” guy.

Mike is a professional in motorsports marketing, and as president of Millsport Motorsports he has aided NASCAR see record growth in popularity and sponsorship. Now Mike is chief marketing officer and senior VP of Petty Enterprises.

In a recent interview, Mike divulged some of the secrets to NASCAR’s Marketing Success. We’ve since taken the ideas Mike shared and reshaped them to suit the car business. We’re currently serving them to you on a silver platter so you can use them in your own dealership this year.

So print this out, grab a highlighter or a pen and put on your thinking cap as you’re about to go for wild ride.

NASCAR Understands the Power of a Celebrity Endorsement

In developing their own monster brand, one of NASCAR’s main strategies was to make use of celebs and celebrity endorsements to reach new fan bases. The NASCAR approach honed in on target groups of potential fans who normally will overlook the sport and reached out to them making use of a popular celebrity from film, television, music, sports, etc.

You see, nothing gets attention like celebs… Absolutely NOTHING. Although NASCAR undoubtedly knows this, many dealers in this nation don’t.

The purpose of advertising is to get your prospect’s attention. So if nothing works better in getting attention than celebrities, why not use it?

Demographics don’t matter either. Wealthy investors, CEOs, credit challenged, blue-collar, white-collar they all are attracted to celebrities. We believe the reason is reach and frequency. Just like effective marketing is about reaching a lot of individuals and more significantly reaching them several times, celebrities have a huge amount of reach as their job is to be noticed and be heard.

One more reason why celebrities are influential marketing weapons is centered on the power of association. People link you to those they see you with. If you’re hanging out with celebrities then you ought to be one yourself. This is reassuring to your clients and puts you in a good light. And of course potential clientele would enjoy aligning themselves with you too, as they also want a piece of that celebrity pie.

Not to mention, customers are more probable to refer business to the “cool” dealer that hangs out with celebs over the guy they’ve never heard of. Remember, boring is safe, but it gets you nowhere. Leverage the power of celebrity and your prospects would be chasing you down for a sale.

Think this does not pertain to you? Think you cannot use celebrities in your marketing because you cannot afford Dan Marino? Well think again.

There is in fact some low-cost means you can begin featuring celebrities in your marketing immediately.

One strategy we like is designing a mail piece with a full color envelope using pictures of three renowned celebs your target audience will resonate with… let us say, Barack Obama, Tiger Woods, Oprah Winfrey and YOU! You could use the headline, “What Do Barack, Tiger, Oprah and Mr. Dealer Have In Common.” Next to your image you would put your name and “owner of ABC dealership in XYZ town.” BANG, instant celebrity tie in. And that is getting opened.

Or you could use your marketing dollars to buy a celeb for direct sponsorship, endorsement or events. Of course most A-listers may be out of your price range but there is always someone affordable that resonates with your target market. Older celebrities who are no longer in their hay-day or more obscure celebs like popular contestants on reality TV shows could usually be employed for surprisingly little.

Also keep in mind that the recession affects everyone. Even celebs jump at the possibility to make some extra cash. More often than not it is our impression of celebrities and our ego, fear of the unknown and apprehension created by star charisma which keep dealers from leveraging this super-charger of a promoting resource.
You could find contact info on nearly any celeb in a book by Jordan McAuley called the Celebrity Black Book available on Amazon.com or contact our office directly for celebrity broker recommendations.

Jimmy Vee & Travis Miller are the authors of Gravitational Marketing: The Science of Attracting Customers and founders of the Rich Dealers Institute. They help dealers double their profits in as little as 118 days. Receive a free copy of their special report & video presentation, The New Rules of Automotive Marketing by visiting http://www.RichDealers.com/special

infowriter Automobiles Auto Motive Advertising, automotive advertising, automotive marketing, car dealer marketing

Every person who utilizes the internet would be familiar with and would be utilizing the search engine tool. Through this valuable resource you could easily find any site, service or good you are searching for through a generated list based off of a keyword that you offer. This tool of convenience saves time and also helps individuals find the best sites available based on the keyword relevance to that site.

Typically consumers review the generated lists to discover the web search engine positioning which tells them what site would offer them the best opportunity to accomplish their needs based on the keywords provided. The search engine is an incredible tool for consumers, but what does it offer businesses.

Any business that is looking to profit from the opportunities of the search engine tool must understand that high web search engine positioning doesn’t take place just because your business relates to a keyword. Just because you have a web-site dedicated to televisions, purchasing televisions, selling televisions and repairing televisions does not mean that when a client searches televisions, your website would be high on the web search engine positioning.

Even when your site is dedicated to a lone product, a search engine would not rank you highly unless your web-site can be recognized for its high keyword implementation. Of course this doesn’t mean that you can solve the problem by posting a page which has television written on it four hundred times.

Search engine optimization is the service utilised to become keyword proficient and this isn’t a task which is achieved easily. Not only should relevant keywords be distributed throughout your website, advertising and promotional material, it also should be distributed meeting search engine optimization rules.

Of course when you’re able to achieve this objective you’ll discover that you have a unique chance to obtain a higher web search engine positioning. The final objective is to be found in the top 7 results of any search which is done on a relevant keyword to your business so that you could access a higher portion of interested clients.

Through the efficient utilization of web search engine positioning a company could take advantage of the search engine tool and increase their possibilities to find customers. Marketing is an important feature of any efficient business plan utilizing the benefits of on-line marketing on web sites your consumers go to and advertising tracking to ensure your investments are successful.

Though one of the most direct opportunities in marketing is found when you can be located high on a search result for a client who is actively seeking your business. To find out more on the impact related to web search engine positioning and how you could improve your search result opportunities visit http://www.virket.com

infowriter Marketing and Advertising publicidad en internet - Internet advertising

Social business networking is rapidly becoming a lot more prevalent and common nowadays, and it has also become more able. Nowadays, you could do a lot more than just locate or interact with others who you previously know. You can actively develop your business, make more sales and revenue, convert prospects, reveal new opportunities, and much more. You have to learn how you could begin using social business networking sites to help get going in the proper direction as soon as possible.

The best new social business networking services offer a combination of different features and functions. For one thing, you will be capable of connecting with some of your other existing presences on-line and on other networking sites and services. So you’ll be capable of easily adding your Twitter followers for example, and reach out to those individuals at the same time that you are utilizing the new service to reach out to other individuals.

This broadens your scope and also saves you time, allowing you to harness your power into a single social business networking sites instead of trying to do the same thing on each one of them separately. You’ll even though be capable of switching between kinds of messages and your method of communication. Twitter for example is designed for shorter messages with a short character limit, but you may need to send out other messages, articles or posts that are long in length. Being capable of doing both from the same interface is very convenient and provides great opportunities.

But maybe a lot better than that, with some of the new avenues and services for social business networking you will actually be able to earn cash for yourself. This could take place when you attract new people and businesses to sign up for accounts for themselves, or you can even have the potential to showcase ads that directly earn you income. You’ll also be able to steer people back to your own web-site or blog, where you could sell them your products or services, gather their contact information or anything else that you’re looking to do.

In fact, some of these business networking sites nowadays actually give you lots of power for reaching a larger base of potential prospects, by offering you with automatic features like website, blog and search engine pinging. In this way, anytime you make an update or post about something, the word would spread right away, you will be driving a ton of traffic to your sites and you won’t have to do anything at all besides sit back and enjoy.

This is just a small overview of the several features and functions which you’ll be able to expect with social business networking sites nowadays. It’s certainly a bit more business oriented than just being “friends” with other people that know your business. So it’s time to take things to the next level, and grow your business beyond your wildest imagination. Use social business networking services like Sokule.com and all of their great capabilities and you too can enjoy great profits and success in the online world.

Jane Mark and Phil Basten have been marketing online for more than 10 years. Sokule, a social networking community is designed to help businesses spread the word fast. They also provide you an income affiliate program. You can find out more about this unique and powerful social business networking sites and join the affiliate program at – http://www.Sokule.com

infowriter Business, Computers, General Business, Internet, Internet Marketing, Marketing and Advertising